Social media for diffusion of conflict & violence in Ethiopia: Beyond gratifications

Jemal Mohammed Haile

International Journal of Educational Development, 2024, vol. 108, issue C

Abstract: This study explored the use of social media among the Ethiopian youth at the time of the political reform. The study employed an explanatory sequential design. Using an online questionnaire, the quantitative data were gathered from 412 university students who were pursuing their education in eight major cities of the country. For the qualitative data, in-depth interviews were conducted with 35 students in four places of the research area. The survey data was discussed using descriptive statistics while data from the in-depth interviews were discussed thematically. This research discerns that the youth had unshakeable loyalty to Telegram (96 %) while they are also dominantly using YouTube (nearly 79 %), Facebook (65 %) and Instagram (53.7 %). It is also discovered that the youths showed a high level of trust on social media (70 %) virtually on par with their faith in their friends (77.4 %) and teachers (72 %) where their entire trust in social media is governed by selective trust mechanism. The entire dependence the youths had on this mechanism, which is exacerbated by the social media algorithm, led to high level of like and share of posts including unproved stories and misinformation which in turn lead to the diffusion of conflict and violence in a vicious cycle. By shedding new light on how members of a collective culture could use the media to achieve group-oriented goals, the study also refutes the widespread view, which predominantly ties UGT (Use and Gratification Theory) with self-oriented aspirations. This study recommends the enhancement of media literacy by incorporating it in the schools curricula and providing media literacy education to the public using various channels of communication (including both mainstream and new media).

Keywords: Social media; Gratifications; Selective trust mechanism; Conflict and violence; UGT; Group-oriented goals (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0738059324000853
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:injoed:v:108:y:2024:i:c:s0738059324000853

DOI: 10.1016/j.ijedudev.2024.103063

Access Statistics for this article

International Journal of Educational Development is currently edited by Stephen P Heyneman

More articles in International Journal of Educational Development from Elsevier
Bibliographic data for series maintained by Catherine Liu ().