The forecasting accuracy of market share models using predicted values of competitive marketing behavior: Karel J. Alsem, Peter S.H. Leeflang and Jan C. Reuyl, International Journal of Research in Marketing 6 (1989) 183-198

Roderick J. Brodie and J. Armstrong

International Journal of Forecasting, 1991, vol. 7, issue 1, 117-118

Date: 1991
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