Economics at your fingertips  

Exploring educational students acceptance of using movies as economics learning media: PLS-SEM analysis

Rochman Hadi Mustofa, Dias Aziz Pramudita, Dwi Atmono, Rasika Priyankara, Mochammad Chairil Asmawan, Muhammad Rahmattullah, Saringatun Mudrikah and Leonny Noviyana Sakti Pamungkas

International Review of Economics Education, 2022, vol. 39, issue C

Abstract: This research attempts to investigate the level of acceptance of economics learning media through movie scenes using the Technological Acceptance Model (TAM) approach. Data were obtained using a Likert scale questionnaire from 396 students of the Faculty of Teacher Training and Education in Surakarta, Central Java, who had taken the learning media course. Partial Least Square Structural Equation Modeling (PLS-SEM) with reflective constructs was employed as the analysis method. The variables studied including Perceived Ease of Use (PEU), Perceived Usefulness (PU), Attitude Toward using (ATU), and Behavioral Intention to Use (BIU). The results showed a significant relationship in all direct effects and indirect effects studied. This study also found that the Perceived Ease of Use learning media movie scene had the greatest influence on the construct. The construct was also recognized to have strong predictive relevance to Behavioral intention to use. The findings imply that in order to be approved by teachers, learning media developers must pay attention to teacher perceptions of ease of use. This research contributes to TAM research in the field of education with PLS-SEM analysis to the stage of predictive relevance.

Keywords: Technology acceptance model; Learning media; Movie scene; Online learning (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link)
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

DOI: 10.1016/j.iree.2022.100236

Access Statistics for this article

International Review of Economics Education is currently edited by Guest, Ross

More articles in International Review of Economics Education from Elsevier
Bibliographic data for series maintained by Catherine Liu ().

Page updated 2023-05-18
Handle: RePEc:eee:ireced:v:39:y:2022:i:c:s1477388022000032