Transformative intersectionality: Moving business towards a critical praxis

Laurel Steinfield, Minita Sanghvi, Linda Tuncay Zayer, Catherine A. Coleman, Nacima Ourahmoune, Robert L. Harrison, Wendy Hein and Jan Brace-Govan

Journal of Business Research, 2019, vol. 100, issue C, 366-375

Abstract: Drawing on intersectionality's historical feminist roots of critical praxis and recent re-radicalization of the theory, this paper urges for an expansion of the concept of intersectionality in business and marketing-related studies. To extend the transformative potential of intersectionality theory, we call for scholars and practitioners to move beyond the study of intersecting identity markers (e.g., gender, race, class) to include assessments of power structures and intersectional oppressions. We propose the transformative intersectional framework (TIF) to help scholars and practitioners to explore sources of oppressions more deeply and broadly. We illustrate the analytical capability of the TIF by examining a much lauded business-to-business service that seeks social justice and change—diversity training programs. Using the TIF, we identify the inherent and (in)visible complexities of injustices with which organizations must grapple. We close by demonstrating how the TIF can enrich practice and propose recommendations for action.

Keywords: Intersectionality; Transformative consumer research; Diversity training; Gender inequalities; Racial inequalities; Corporate citizenship (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:100:y:2019:i:c:p:366-375

DOI: 10.1016/j.jbusres.2018.12.031

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