Understanding the use of Virtual Reality in Marketing: A text mining-based review

Sandra Maria Correia Loureiro, João Guerreiro, Sara Eloy, Daniela Langaro and Padma Panchapakesan

Journal of Business Research, 2019, vol. 100, issue C, 514-530

Abstract: The current study intends to highlight the most relevant studies in simulated realities with special attention to VR and marketing, showing how studies have evolved over time and discussing the findings. A text-mining approach using a Bayesian statistical topic model called latent Dirichlet allocation is employed to conduct a comprehensive analysis of 150 articles from 115 journals, all indexed in Web of Science.

Keywords: Virtual Reality; Simulated realities; Marketing; Text mining (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (26)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:100:y:2019:i:c:p:514-530

DOI: 10.1016/j.jbusres.2018.10.055

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