Digital music and the “death of the long tail”

Manuel Pacheco Coelho and José Zorro Mendes

Journal of Business Research, 2019, vol. 101, issue C, 454-460

Abstract: Digital distribution is a new technology that is revolutionizing the pop-rock music market. Extensive debate exists on the long tail theory that predicts a niche strategy in the pop-rock market versus the conventional wisdom of a “superstar effect” that predicts skewness in the market outcomes for artists. Our research tests the empirical evidence of such effects and elaborates on how the firms respond to this disruptive technological revolution and how this response changes strategic management.

Keywords: Long tail; Superstar effect; Music; Strategic management (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:101:y:2019:i:c:p:454-460

DOI: 10.1016/j.jbusres.2019.01.015

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