The service-dominant logic perspective for enhancing the e-commerce of wine - A test/application on the Italian wine sector

Giuseppe Festa, Maria Teresa Cuomo and Gerardino Metallo

Journal of Business Research, 2019, vol. 101, issue C, 477-484

Abstract: Developing a framework that could apply the 11 foundational premises of service-dominant logic – SDL – to wine e-commerce, and answer an investigation objective (“Are the most important Italian wineries' e-commerce websites oriented to value cocreation according to SDL?”) are the two aims of this research.

Keywords: Wine business; Wine marketing; E-commerce; Service-dominant logic; Italian wine market (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:101:y:2019:i:c:p:477-484

DOI: 10.1016/j.jbusres.2018.12.077

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