Marketing and supply chain coordination and intelligence quality: A product innovation performance perspective

Rana Mostaghel, Pejvak Oghazi, Pankaj C. Patel, Vinit Parida and Magnus Hultman

Journal of Business Research, 2019, vol. 101, issue C, 597-606

Abstract: Based on a sample of 148 Swedish firms, this study investigates the complementary relationships between internal and external coordination and external intelligence quality to explain product innovation performance. The results show that, with increasing manufacturing-marketing coordination, higher market intelligence quality or higher supply chain intelligence quality are positively associated with product innovation performance. The complementary roles of internal and external coordination and intelligence quality have theoretical and practical implications.

Keywords: Market intelligence quality; Supply-chain; Coordination; Sweden (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:101:y:2019:i:c:p:597-606

DOI: 10.1016/j.jbusres.2019.02.058

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