Resource integration, value creation and value destruction in collective consumption contexts

Helen L. Bruce, Hugh N. Wilson, Emma K. Macdonald and Beverly Clarke

Journal of Business Research, 2019, vol. 103, issue C, 173-185

Abstract: How consumers coordinate to create value in collective consumption contexts is of wide interest. While resource integration provides a promising theoretical lens, research has not yet examined collective resource integration. This article explores resource integration around subscription television use, through systemic interviews within households. A resulting framework relates five resource types to six resource integration activities: resource assembly, resource mastery, resource optimization, usage event planning, real-time usage design, and resource reflection. These interwoven activities enrich the prior view of resource integration as combining and applying resources. Furthermore, whereas literature assumes resource integration to be an individual process, each activity is observed to be undertaken collectively as well. Whether resource integration results in value creation or destruction depends upon consumers' agency over shared resources, their individual and collective mastery of those resources, resources' integrable quality, and the quality of collaboration between resource-integrating consumers. A new definition of resource integration is derived.

Keywords: Resource integration; Value creation; Value destruction; Collective consumption; Systemic interviewing (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (17)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296319303091
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:103:y:2019:i:c:p:173-185

DOI: 10.1016/j.jbusres.2019.05.007

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().