The influence of contrasting values on consumer receptiveness to ethical information and ethical choices

Victoria-Sophie Osburg, Pervaiz Akhtar, Vignesh Yoganathan and Fraser McLeay

Journal of Business Research, 2019, vol. 104, issue C, 366-379

Abstract: Ethical consumption is more likely when consumers are receptive to ethical product information and consider such information when making purchasing decisions. Building on communication theory, we develop and test a framework illustrating how different consumer values induce contrasting effects on consumers' willingness to choose ethical products through affecting consumer receptiveness to ethical product information.

Keywords: Ethical consumption; Ethical advertising; Consumer values; Advertising trust; Purchase decision involvement; Sustainability marketing (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:104:y:2019:i:c:p:366-379

DOI: 10.1016/j.jbusres.2019.07.022

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