EconPapers    
Economics at your fingertips  
 

Consumers' ethical perceptions of social media analytics practices: Risks, benefits and potential outcomes

Nina Michaelidou and Milena Micevski

Journal of Business Research, 2019, vol. 104, issue C, 576-586

Abstract: The increased leveraging of social media by organizations to derive business value has created concerns about the practice of social media analytics (SMA). While SMA may be beneficial for organizations and consumers alike, there is concern that it is not practiced with ethical care. In this study, we identify and model outcomes of ethical perceptions of SMA practices and organizational trustworthiness with data collected from 316 social media users. We also examine the roles of perceived risk and benefits in facilitating, or not, these outcomes. Results show that unfavorable ethical perceptions of SMA practices and low trustworthiness lead to perceived risk of sharing information, and subsequently to unwillingness to reveal and falsification of information, as well as taking actions against organizations. We also find that perceived benefits moderate the relationship between perceived risk of sharing information and outcomes. The findings have significant theoretical implications and practical utility for organizations.

Keywords: Social media analytics; Ethical perceptions; Ethics; Perceived risk; Justice theory (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296318306180
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:104:y:2019:i:c:p:576-586

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Dana Niculescu ().

 
Page updated 2020-01-17
Handle: RePEc:eee:jbrese:v:104:y:2019:i:c:p:576-586