Bringing institutional theory to marketing: Taking stock and future research directions

Karim Ben Slimane, Damien Chaney, Ashlee Humphreys and Bernard Leca

Journal of Business Research, 2019, vol. 105, issue C, 389-394

Abstract: This Special Issue's aim is to take stock of the existing research in marketing that refers to institutional theory and provide insights on how extending dialogue can further enrich marketing research as well as provide new insights for institutional theory. Reviewing the existing literature and the published articles in this Special Issue allows to isolate limitations and to point to four directions for future research.

Date: 2019
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Citations: View citations in EconPapers (18)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:105:y:2019:i:c:p:389-394

DOI: 10.1016/j.jbusres.2019.06.042

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