Gender status bias and the marketplace

Shelagh Ferguson, Jan Brace-Govan and Diane M. Martin

Journal of Business Research, 2020, vol. 107, issue C, 211-221

Abstract: Through the lens of Status Construction Theory, we consider the role of gender status beliefs and the obdurate nature of gender differences as a category of status bias. We consider how the reproduction of gender status construction associates with marketplace resources. We study how individual experiences and marketplace resources operate, contribute, sustain or mitigate inequity in a consumption subculture. Using a multi-method ethnography to study expert women climbers whose competence is often refuted due to gender status bias.

Keywords: Status Construction Theory; Gender status bias; Multi-method ethnography; Rock climbing (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:107:y:2020:i:c:p:211-221

DOI: 10.1016/j.jbusres.2018.11.047

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