STIRPAT for marketing: An introduction, expansion, and suggestions for future use

William E. Kilbourne and Anastasia Thyroff

Journal of Business Research, 2020, vol. 108, issue C, 351-361

Abstract: Prior consumer research has emphasized the importance of understanding the macro impact of consumer consumption on the environment. However, at this time, no tool exists to quantify the level and/or trajectory of that impact. Therefore, the purpose of this research is threefold: first, to introduce the STIRPAT model to the marketing industry; second, to begin its expansion; and third, to provide suggestions for future use of the STIRPAT in the field of marketing. The STIRPAT model is traditionally defined as the stochastic (ST) estimation of environmental impacts (I) by regression (R) on population (P), affluence (A) and technology (T). We expand the PAT aspect of the model to include additional elements of consumer behavior such as consumer spending, consumption of material goods, and energy intensity of those goods. Our results and suggestions for future expansion of the STIRPAT for marketing are then given.

Keywords: STIRPAT; Marketing; Consumption; Consumer impact; Sustainability (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S014829631930623X
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:108:y:2020:i:c:p:351-361

DOI: 10.1016/j.jbusres.2019.10.033

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().