Group culture, gender diversity and organizational innovativeness: Evidence from Serbia
Ana Colovic and
Journal of Business Research, 2020, vol. 110, issue C, 282-291
We examine the relationship between group culture – which emphasizes mentoring, teamwork and loyalty – and innovativeness in organizations. The relationship between group culture and innovativeness is assumed to be positive; group culture fosters trust and knowledge sharing which is conducive to joint creativity and collaboration necessary for the innovation process. Drawing on social categorization theory and key insights from gender studies, we develop a more nuanced argument that this positive relationship is bounded by gender diversity within the organization; organizations that are highly gender diverse will suffer from a ‘rejection of others’ barrier when high levels of group culture are imposed on employees. Analysis of survey data from 407 individuals working for organizations of different types and sizes in Serbia gives support to our main argument. We discuss implications of this for theory and management practice as well as policy implications for transition economies.
Keywords: Innovativeness; Group culture; Gender diversity; Transition economy (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
Full text for ScienceDirect subscribers only
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:110:y:2020:i:c:p:282-291
Access Statistics for this article
Journal of Business Research is currently edited by A. G. Woodside
More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Haili He ().