Young children’s consumer agency: The case of French children and recycling

Marie Schill, Delphine Godefroit-Winkel and Margaret K. Hogg

Journal of Business Research, 2020, vol. 110, issue C, 292-305

Abstract: This research offers insights into children’s agency in the context of recycling behaviors by exploring how children’s agency might be enacted in various settings (e.g., family, school, neighborhood). Using a series of child-centered methods, the authors observe children’s recycling behaviors at school and at home and investigate their behaviors using role-playing games and a verbalization phase that captures the children’s understanding of recycling and their varying degrees of agency around recycling. The findings suggest that personal (knowledge, concern), environmental (family microenvironment, encouragement, spatial organization, physical accessibility to recycling bins), and behavioral (past experiences) factors can facilitate or constrain children’s consumer agency. In particular, their level of agency varies according to each child’s specific microenvironment within the family, the location where the recycling takes place (private versus public spaces), and communication patterns within the family. From these findings, we provide several recommendations for public policymakers and business managers.

Keywords: Children; Agency; Recycling behaviors; Family; Microenvironment; Social cognitive theory (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296320300382
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:110:y:2020:i:c:p:292-305

DOI: 10.1016/j.jbusres.2020.01.030

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().