 How to evaluate innovative ideas and concepts at the front-end?Marisa Dziallas Journal of Business Research, 2020, vol. 110, issue C, 502-518 Abstract: Despite growing research on front-end indicators, the understanding of the evaluation of innovative ideas in the early stages of the innovation process within a company remains limited. A reason for this might be a lack of data on front-end evaluation. This paper investigates existing theoretical and new indicators in terms of their importance and practical applicability in the industry. This study follows a qualitative empirical research design, using a new dataset based on 32 interviews with experts conducted in six international automotive original equipment manufacturers (OEMs). To improve generalization, the perspectives of volume, premium, and entry-level manufacturers are included. The four most relevant indicators are high customer relevance, strategic fit, high communication potential, and vision potential. The data suggest the need for more flexible and faster front-end evaluation approaches. The findings enhance the quality of innovation decisions by presenting novel insights into innovation evaluation at the front end. Keywords: Front-end innovation evaluation; Selecting innovative ideas; Innovation indicators; Agile decision-making; Automotive industry (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:110:y:2020:i:c:p:502-518 DOI: 10.1016/j.jbusres.2018.05.008 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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