 Linking identity and heritage with image and a reputation for competitionPantea Foroudi, Maria Teresa Cuomo, Mohammad M. Foroudi, Constantine S. Katsikeas and Suraksha Gupta Journal of Business Research, 2020, vol. 113, issue C, 317-325 Abstract: Our study investigates the role of identity and heritage of a place in creating competitiveness of the place and its retailers, by utilizing its image and reputation to improve its attraction for tourists. We explored the perceptions of tourists to test a conceptual model which was developed using concepts available in current academic literature. Data were collected relating to a famous retail store in London which is a popular destination. Findings from a survey of 294 store tourists visiting the store suggest that place heritage is the key driver of competitiveness of both the retailer and place, through their image and reputation. The study has important implications for the expansion of current literature, theory development and business practices. Limitations of the study are outlined and directions for future research are considered. Keywords: Place identity; Place heritage; Place image; Reputation; Brand competitiveness; Retailer competitiveness (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:113:y:2020:i:c:p:317-325 DOI: 10.1016/j.jbusres.2019.09.042 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.