Entrepreneurial marketing and firm performance: Synthesis and conceptual development

Nasser Alqahtani and Can Uslay

Journal of Business Research, 2020, vol. 113, issue C, 62-71

Abstract: This study seeks to establish entrepreneurial marketing (EM) as a key construct that positively influences organizational performance. The authors review the evolution of the domain and conceptualization of EM and synthesize the literature that is emerging from the marketing-entrepreneurship interface on this fertile research stream. They define EM and identify the conditions under which it yields better organizational performance outcomes. The moderating effect of network structure (i.e., size, diversity, and strength), environmental variables (i.e., market turbulence, technological turbulence, competitive intensity, supplier power, and market growth), and firm size is identified through several propositions that stem from the proposed conceptual framework.

Keywords: Entrepreneurial marketing; Organizational performance; Network structure; Effectuation; Service-dominant logic; Contingency theory (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (18)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:113:y:2020:i:c:p:62-71

DOI: 10.1016/j.jbusres.2018.12.035

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