Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak
Eleonora Pantano,
Gabriele Pizzi,
Daniele Scarpi and
Charles Dennis
Journal of Business Research, 2020, vol. 116, issue C, 209-213
Abstract:
The COVID-19 pandemic (that started in early 2020) is causing several disruptions in the short- and mid-term, to which businesses have to adapt. Some retailers have reacted to the emergency immediately, displaying a plethora of different intervention types. The authors aim to synthesize the challenges that retailers are facing during the COVID-19 emergency. We do this from the perspective of both consumers and managers, with the goal of providing guidelines on and examples of how retailers can handle this unprecedented situation.
Keywords: Retailing; Consumer behavior; COVID-19; Emergency; Retail strategy; Pandemic (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (131)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:116:y:2020:i:c:p:209-213
DOI: 10.1016/j.jbusres.2020.05.036
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