 The role of identification and gratitude in motivating organization-serving intentions and behaviorsRobert Madrigal Journal of Business Research, 2020, vol. 116, issue C, 75-84 Abstract: Whereas organizational identification (OID) is a cognitive construct pertaining to the connectedness one has with an organization, gratitude toward the organization (GRAT) is felt when one (beneficiary) perceives that an individual or organization (benefactor) has intentionally acted to improve the beneficiary's well-being. Both are thought to motivate a desire to help the organization achieve its goals. The current research specifies a model in which OID and GRAT mediate the direct effect of organizational prestige (PRES) and satisfaction with the benefits received from the organization (SATIS) on a set of outcomes supportive of the organization: donating behavior, paid membership, support of corporate sponsors, and word-of-mouth recommendations. Data from 407 alumni of a large public university provide support for this theorizing. The relative predictive ability of (1) OID vs. GRAT to act as mediators and (2) SATIS and PRES to act as antecedents are investigated. Implications for theory and practice are discussed. Keywords: Organizational identification; Gratitude; Donating behavior; Word-of-mouth; Corporate sponsor support; University alumni (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:116:y:2020:i:c:p:75-84 DOI: 10.1016/j.jbusres.2020.05.020 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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