Exploring attitude–behavior gap in sustainable consumption: comparison of recycled and upcycled fashion products

Hyun Jung Park and Li Min Lin

Journal of Business Research, 2020, vol. 117, issue C, 623-628

Abstract: Many consumers have a positive attitude toward sustainable products; however they commonly end up not purchasing them. This study focused on exploring the gap between the purchase intention and purchase experience in recycled and upcycled fashion products. Factors including perceived values, risks, environmental concern, perceived consumer effectiveness, subjective norms, and demographic variables were examined to understand the discrepancy. This study provides insights into understanding consumers and developing effective strategies to encourage sustainable consumption.

Keywords: Intention-behavior gap; Sustainable consumption; Recycled products; Upcycled products (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (101)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:117:y:2020:i:c:p:623-628

DOI: 10.1016/j.jbusres.2018.08.025

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