Fashioning organics: Wellbeing, sustainability, and status consumption practices

'Ilaisaane M.E. Fifita, Yuri Seo, Eunju Ko, Denise Conroy and Dayun Hong

Journal of Business Research, 2020, vol. 117, issue C, 664-671

Abstract: This study draws on the theory of social practices as a novel theoretical lens to understand sustainable organic food consumption. Through a situated investigation of the South Korean organic foods market, the findings uncover three consumption practices, which include investing in long-term wellbeing, expressing sustainability values, and the signaling of social status. A critical examination of these practices reveals that they closely resemble the field of modern luxury fashion consumption. Thus, we posit that organic food consumption can be conceived as a particular type of fashion trend. The paper concludes with the discussion of theoretical contributions and managerial implications arising from this conceptualization.

Keywords: Sustainable food consumption; Luxury; Organic food; Sustainable fashion; Social practices (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:117:y:2020:i:c:p:664-671

DOI: 10.1016/j.jbusres.2019.01.005

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