Negative tweets and their impact on likelihood to recommend

Jennifer B. Barhorst, Alan Wilson and Joshua Brooks

Journal of Business Research, 2020, vol. 117, issue C, 727-739

Date: 2020
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:117:y:2020:i:c:p:727-739

DOI: 10.1016/j.jbusres.2020.01.054

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