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Design thinking for innovation: Composition, consequence, and contingency

Cheryl Nakata and Jiyoung Hwang

Journal of Business Research, 2020, vol. 118, issue C, 117-128

Abstract: Design thinking, a design-based approach to solving human problems, is increasingly adopted by firms to develop innovations. However, what design thinking is, how it works, whether it leads to successful new products and services, and if such outcomes depend on market turbulence are unresolved issues. To address these knowledge gaps, we theorize a nomological network of design thinking’s composition, consequence, and contingency, and then examine the model through a survey of innovation managers. We conclude that design thinking consists of six inter-related mindsets and actions, strengthens new product and service performance, and has robust effects across levels of market turbulence. Based on one of the first confirmatory studies of design thinking, we draw implications of our findings for innovation theory and practice.

Keywords: Design thinking; Innovation; Mindsets and actions; New product and service performance; Market turbulence (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:118:y:2020:i:c:p:117-128

DOI: 10.1016/j.jbusres.2020.06.038

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