Differentiation strategies in agribusiness – A configurational approach

Esteban R. Brenes, Luciano Ciravegna and Joseph Acuña

Journal of Business Research, 2020, vol. 119, issue C, 522-539

Abstract: This paper uses a configurational perspective to examine high perceived value differentiation strategies of agribusiness in Latin America. Relying on information collected through interviews and a survey conducted with 200 firms, we explore the elements of the differentiation strategies adopted by the firms in this empirical context. We apply fsQCA to uncover asymmetric, complex causality. The findings provide interesting insights for scholars and practitioners alike, illustrating the strategic initiatives that the surveyed firms pursue to obtain higher perceived value than their competitors.

Keywords: Strategy; Generic strategies; Agribusiness; Emerging markets (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:119:y:2020:i:c:p:522-539

DOI: 10.1016/j.jbusres.2020.07.048

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