A study of safari tourism in sub-Saharan Africa: An empirical test of Tourism A-B-C (T-ABC) model

Lalita A. Manrai, Dana-Nicoleta Lascu and Ajay K. Manrai

Journal of Business Research, 2020, vol. 119, issue C, 639-651

Abstract: The competition for safari tourism in sub-Saharan Africa is intense. Aside from inter-country competition, there is also intra-country competition among game viewing lodges and resorts within each country. In this context, it is important to understand the strengths and weaknesses of each country for safari tourism. We empirically test the relationship between tourism performance and multiple tourism dimensions, namely, tourism Attractions (A), Basics (B), and Context (C). We test the Tourism A-B-C model (Manrai, Manrai, & Friedeborn, 2018) using data from Botswana, Kenya, Namibia, South Africa, Tanzania, Uganda, Zambia, and Zimbabwe.

Keywords: Sub-Saharan countries; Safari tourism; Tourism performance; Regional economic development; Sustainable tourism; Tourism A-B-C model (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:119:y:2020:i:c:p:639-651

DOI: 10.1016/j.jbusres.2019.02.066

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