Humor and cognitive responses to advertising stimuli: A trace consolidation approach

H. Bruce Lammers, Laura Leibowitz, George Edw. Seymour and Judith E. Hennessey

Journal of Business Research, 1983, vol. 11, issue 2, 173-185

Date: 1983
References: Add references at CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/0148-2963(83)90026-7
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:11:y:1983:i:2:p:173-185

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().