Pricing strategies under markets with time gap between purchase and consumption

Kyowon Seo, Sarang Go and Byungdo Kim

Journal of Business Research, 2020, vol. 120, issue C, 312-320

Abstract: In this study, we aim to determine the specific probability range, under which each price strategy outperforms others and expect how consumers react under the situation. In situations wherein consumer utility uncertainty is derived from the time gap between purchase and consumption, various pricing strategies, such as the early bird or option strategy, have been applied in order to resolve this uncertainty.

Keywords: Pricing; Prior purchase discount; Option pricing; Consumer choice (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:120:y:2020:i:c:p:312-320

DOI: 10.1016/j.jbusres.2020.01.066

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