The effect of environmental cues on the purchase intention of sustainable products

Eung Jin Lee, Joonheui Bae and Kyung Hoon Kim

Journal of Business Research, 2020, vol. 120, issue C, 425-433

Abstract: Although sustainable product companies provide various environmental cues to promote consumer purchasing, these cues do not have the intended effect in many cases. Therefore, this study investigates the effect of the following on purchase intention: interaction between representative environmental cues, that is, sustainable label and traceability, and interaction between sustainable label and consumer knowledge of certification. The results demonstrate that consumers’ purchase intention is highest when sustainable label and traceability information are provided simultaneously. Moreover, when consumer knowledge is high, purchase intention increases only when a sustainable label is provided. However, when consumer knowledge is low, purchase intention increases with a non-sustainable label. Furthermore, perceived risk and product efficacy dually mediate the effect of these interactions on purchase intention. The results imply that purchase intention can be increased by providing more transparent and diverse environmental cues based on information technology, and by increasing consumers’ certification knowledge.

Keywords: Sustainable Label; Traceability; Consumer Knowledge; Categorization Inference (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (13)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296319306319
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:120:y:2020:i:c:p:425-433

DOI: 10.1016/j.jbusres.2019.10.048

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().