Reminders of the sun affect men's preferences for luxury products

Mohammed El Hazzouri, Kelley J. Main and Donya Shabgard

Journal of Business Research, 2020, vol. 120, issue C, 551-560

Abstract: Evolutionary psychology has established that humans have a fundamental motive for mating, and that men buy luxury products to attract mates. Absent from this body of work is an investigation of how nature-related variables influence mating motivations, and thus affect preferences for luxury products. Using an evolutionary lens, our research examines how reminders of the sun affect men's preferences for luxury products. The results of four experiments show that, when reminded of the sun, men become more sexually motivated, exhibit a more positive mood, and thus show higher preferences for luxury products.

Keywords: Sun reminders; Luxury products; Mating motivation; Evolutionary psychology (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296319303029
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:120:y:2020:i:c:p:551-560

DOI: 10.1016/j.jbusres.2019.04.049

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().