 Biology and being green: The effect of prenatal testosterone exposure on pro-environmental consumption behaviourJournal of Business Research, 2020, vol. 120, issue C, 619-626 Abstract: Differences between men and women in terms of pro-environmental behaviour have been attributed to differences in perceived threats to gender identity; pro-environmental behaviours being viewed as more feminine than masculine. Conversely, if pro-environmental behaviour is framed in terms of competition with peers, men might be expected to engage more than women. This paper explores how far such behaviours are related to a suggested source of gender related attitude/behaviour differences: pre-natal exposure to testosterone and estrogen, employing a suggested biomarker, the ratio of the length of the second and fourth digits of the hand (2D,4D). A stratified sample of UK households containing 880 adults (400 male and 480 female) drawn from the Understanding Society Survey Innovation Panel is used. A small but significant difference between men's and women's environmental behaviour is found whilst greater engagement with pro-environmental behaviour is associated with more masculine ratio in men, but not women. Keywords: Digit ratio; Sex hormones; Pro-environmental behaviour; Consumption behaviour (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:120:y:2020:i:c:p:619-626 DOI: 10.1016/j.jbusres.2019.02.034 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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