Perceived design affordance of new products: Scale development and validation

Dhouha El Amri and Houcine Akrout

Journal of Business Research, 2020, vol. 121, issue C, 127-141

Abstract: The present study aims to build and validate a measurement scale of perceived design affordance, particularly in the context of high-tech products, whose global spread is driven by fierce competition and constantly-evolving consumer expectations. Relying on cognitive and contextual conceptions, existing approaches have not tackled the functional/aesthetic and social/symbolic components of design affordance perception, or examined it from the consumer’s perspective. To build and validate the perceived design affordance scale, three surveys were conducted with consumers (N = 24; N = 96; N = 420).

Keywords: Affordance; Perceived design affordance; New high-tech products; Scale development (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:121:y:2020:i:c:p:127-141

DOI: 10.1016/j.jbusres.2020.08.010

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