 Composing markets: A framework of intentionality in market-shapingJoelle Hawa, Jonathan Baker and Carolin Plewa Journal of Business Research, 2020, vol. 121, issue C, 47-57 Abstract: Successful market-shaping that leads to the creation, transformation, or maintenance of markets has primarily been conceptualized as resulting from the future-oriented intentions of single market actors. Scholars have paid less attention to other forms of intentions or combination of actors, despite their potential to also contribute to market-shaping. Therefore, this conceptual study draws on the philosophy of action and institutional theory to construct a broader definition of market-shaping and advance extant knowledge. The proposed framework of intentionality in market-shaping features two main dimensions: temporality (present or future orientation of intentions) and membership (individual actors or groups). It thus reveals four theoretically distinct forms of intention in market-shaping: conducting, choiring, practicing, and jamming, and outlines how the dynamic nature of intentions inform market-shaping activities. The paper concludes by offering theoretical and managerial implications and a research agenda. Keywords: Market-shaping; Market driving; Market work; Intentionality; Agency; Institutional work (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:121:y:2020:i:c:p:47-57 DOI: 10.1016/j.jbusres.2020.08.013 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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