Value creation through the evolution of business model themes

Ricardo Costa Climent and Darek M. Haftor

Journal of Business Research, 2021, vol. 122, issue C, 353-361

Abstract: A conceptual framework is proposed to examine value creation through the evolution of business model themes. A critical assessment of the literature on business models, business model themes, and their evolution is presented. This assessment highlights the fact that business model themes are typically theorized as being static. Instead, the framework presented here characterizes business models and the business model themes of value creation as co-evolving within an evolving industry. The framework provides a set of propositions that specify how firms can create value by entering an industry, reacting to imitators, and co-evolving with product market strategies and with environmental factors. This study contributes to the literature on value creation through business model themes.

Keywords: Value creation; Business model themes; Business model evolution; Industry evolution; Market entry (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (19)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:122:y:2021:i:c:p:353-361

DOI: 10.1016/j.jbusres.2020.09.007

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