The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making

Rajat Roy and Vik Naidoo

Journal of Business Research, 2021, vol. 122, issue C, 411-422

Abstract: The current research extends the application of implicit theories to consumer behavior.

Keywords: Search; Experience; Credence attributes; Implicit belief; Time orientation; Attitude and intention (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:122:y:2021:i:c:p:411-422

DOI: 10.1016/j.jbusres.2020.09.024

Journal of Business Research is currently edited by A. G. Woodside

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