 Haptic-payment: Exploring vibration feedback as a means of reducing overspending in mobile paymentMuhanad Shakir Manshad and Daniel Brannon Journal of Business Research, 2021, vol. 122, issue C, 88-96 Abstract: The proliferation of mobile payment applications in recent years has decoupled the physical act of paying from the consumption experience. Prior research suggests that this decreases the psychological sense of loss or ‘pain’ that consumers feel when making a purchase with more direct payment types (such as cash) and leads them to spend more money. To help address this issue, the present research explores, designs, and tests haptic vibration feedback configurations aimed at restoring the ‘pain’ of paying with cashless payment options (i.e., online and mobile payment). Counter-intuitively, the present research finds that lower- (vs. higher-) intensity vibration feedback reduces participants’ reported willingness-to-spend when compared to a control group that does not receive any vibration feedback. This work is one of the first to explore the role of haptic vibration feedback in nudging consumers to reduce their spending when using cashless payment methods. Keywords: Pain of payment; Haptic feedback; Vibration feedback; Internet-of-things; Mobile payment; Technology-mediated feedback; Multisensory design; Consumer spending (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:122:y:2021:i:c:p:88-96 DOI: 10.1016/j.jbusres.2020.08.049 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.