Digital transformation: A multidisciplinary reflection and research agenda

Peter C. Verhoef, Thijs Broekhuizen, Yakov Bart, Abhi Bhattacharya, John Qi Dong, Nicolai Fabian and Michael Haenlein

Journal of Business Research, 2021, vol. 122, issue C, 889-901

Abstract: Digital transformation and resultant business model innovation have fundamentally altered consumers’ expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitization, digitalization, and digital transformation. We identify and delineate growth strategies for digital firms as well as the assets and capabilities required in order to successfully transform digitally. We posit that digital transformation requires specific organizational structures and bears consequences for the metrics used to calibrate performance. Finally, we provide a research agenda to stimulate and guide future research on digital transformation.

Keywords: Digital business; Business models; Business strategy (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (449)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:122:y:2021:i:c:p:889-901

DOI: 10.1016/j.jbusres.2019.09.022

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