Coopetitive innovation alliance performance: Alliance competence, alliance’s market orientation, and relational governance

Pelin Bicen, Shelby D. Hunt and Sreedhar Madhavaram

Journal of Business Research, 2021, vol. 123, issue C, 23-31

Abstract: High-technology firms often partake in coopetitive alliances toward improving their innovation performance. As relational governance contributes significantly to explaining the coopetitive alliance success, this research examines the facilitation of relational governance in coopetitive alliances. Drawing from social contract theory, we propose that alliance’s market orientation (AMO) is a means to establish social and cooperative norms, which in turn, increases the viability of relational governance. The analysis of 246 coopetitive innovation alliances among firms in high-technology industries reveals that alliance competence is an important antecedent to AMO, and AMO plays a key role in facilitating relational governance toward improving alliance performance. Furthermore, environmental turbulence enhances the positive influence of relational governance.

Keywords: Coopetition; Alliance’s market orientation; Relational governance; Alliance performance; Social contract theory; Alliance competence (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (14)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296320306202
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:123:y:2021:i:c:p:23-31

DOI: 10.1016/j.jbusres.2020.09.040

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().