Social comparison orientation and frequency: A study on international travel bloggers

Marcello M. Mariani, Maria Ek Styven and Rajan Nataraajan

Journal of Business Research, 2021, vol. 123, issue C, 232-240

Abstract: This study adopts a social comparison theory perspective to examine the drivers of social comparison frequency (SCF) on Facebook among international travel bloggers who utilize Facebook for their travel blogging activities. An online survey led to 99 usable responses covering travel bloggers from 33 countries.

Keywords: Travel bloggers; Social comparison; Social media; Social media influencers; Marketing (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296320306524
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:123:y:2021:i:c:p:232-240

DOI: 10.1016/j.jbusres.2020.09.070

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().