Attention green aliens? Activities of multinational enterprises in host countries and eco-innovation diffusion

Yoo Jung Ha

Journal of Business Research, 2021, vol. 123, issue C, 32-43

Abstract: This paper investigates the extent to which eco-innovation activities in multinational enterprises (MNEs) in a host country affects local firms. In the attention-based view, the organizational attention field is significant for innovation. By analyzing the Korean Innovation Survey and patent data, we find that as more foreign MNEs conduct eco-innovation locally, attention to environmental issues increases in local firms. Their attention field particularly benefits from the presence of foreign MNEs whose country-of-origin is close to the host country or who have a long-term presence in the host country. A larger attention field then improves the likelihood of local firms successfully implementing eco-innovation and can accelerate eco-innovation implementation; however, this effect is observed only in large local firms and thus able to redeploy abundant internal resources.

Keywords: Eco-innovation diffusion; Multinational enterprise (MNE); Attention-based view; Attention field; Psychic distance (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:123:y:2021:i:c:p:32-43

DOI: 10.1016/j.jbusres.2020.09.038

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