How to fight against food waste in the digital era: Key factors for a successful food sharing platform

Alice Mazzucchelli, Martina Gurioli, Domenico Graziano, Barbara Quacquarelli and Chiraz Aouina-Mejri

Journal of Business Research, 2021, vol. 124, issue C, 47-58

Abstract: Food sharing platforms are becoming increasingly popular, but little is known about the key determinants of their success, in particular those based on the “sharing for the community” model. This paper aims to highlight the impacts and the connections between five drivers of the success of food sharing platforms and their role in favoring consumer behavioral responses. Using multiple regression and fuzzy-set qualitative comparative analysis, the study analyzed data from 455 OLIO users. The results reveal the fundamental and interconnected roles of consumer familiarity, perception of environmental and social responsibility, and community social support, in enhancing consumer behavioral response. The research contributes to the literature and provides insights for managers by highlighting how corporate social responsibility (CSR), in combination with social support, strengthens the success of food sharing.

Keywords: Digital transformation; Sharing economy; Food sharing; Food waste; Corporate social responsibility; Social support (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (18)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296320308092
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:124:y:2021:i:c:p:47-58

DOI: 10.1016/j.jbusres.2020.11.055

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().