Cultural impact on mobile banking use – A multi-method approach
Winnie Ng Picoto and
Journal of Business Research, 2021, vol. 124, issue C, 620-628
The literature has extensively studied the adoption and use of mobile banking and has proposed several factors that contribute to the use of such services. Besides these factors, we also use five of Hofstedés well-known cultural dimensions (power distance, uncertainty avoidance, individualism-collectivism, masculinity-femininity, and long/short-term orientation) to investigate their effect on the relation between the intention to use mobile banking and its actual use. The data comprise a sample of mobile banking users from four different countries (Brazil, India, the United Kingdom, and the United States). To test the research hypotheses, we use a multivariate regression and fsQCA to determine alternative solutions to the outcome of interest. The findings from these two methods show that both the power distance and the long-term orientation are important cultural dimensions that influence the relation between the intention to use mobile banking and its actual use in several ways.
Keywords: Mobile banking; Adoption; System use; Hofstede cultural dimensions; Multi-method; fsQCA (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2) Track citations by RSS feed
Downloads: (external link)
Full text for ScienceDirect subscribers only
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:124:y:2021:i:c:p:620-628
Access Statistics for this article
Journal of Business Research is currently edited by A. G. Woodside
More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().