Users’ ethical perceptions of social media research: Conceptualisation and measurement

Nina Michaelidou, Milena Micevski and John W. Cadogan

Journal of Business Research, 2021, vol. 124, issue C, 684-694

Abstract: The study examines users’ ethical perceptions of social media research focusing on the conceptualisation and development of a measure. We follow an established procedure using a mixed-method research approach to develop and validate a measure involving two studies. Five ethical dimensions are identified in study one, anonymity and ownership, exploitation, permission, vulnerable groups, and control. The dimensionality of the measure is validated in study two, while construct validity is tested. Overall, the findings of both studies indicate that the developed measure possesses good psychometric properties; thus, fully capturing ethical dimensions of social media research and offering significant theoretical and practical contributions. This line of research has implications for varied stakeholders, including social media analysts and organisations engaging in social media research practices.

Keywords: Ethics; Social media; Measure development; Unobtrusive research; Social media research (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:124:y:2021:i:c:p:684-694

DOI: 10.1016/j.jbusres.2020.03.005

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