EconPapers    
Economics at your fingertips  
 

Private label management: A literature review

Lifang Wu, Wei Yang and Jessica Wu

Journal of Business Research, 2021, vol. 125, issue C, 368-384

Abstract: Over the past fifty years, research on private label brand management has been growing substantially. To understand what we have learned from the previously conducted research, we present a semi-systematic literature review of 630 academic journal papers on private label management in this paper where two steps of descriptive analysis and content analysis are conducted. The main research findings are synthesized based on our private label management conceptual framework to present state-of-art discussions concerning key stakeholder decisions and their relevant interactions. Our paper offers rich insights on the extant research literature, as well as promising directions for future scholarly work.

Keywords: Private labels; National brands; Retailing; Distribution channel; Literature review (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296320308638
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:125:y:2021:i:c:p:368-384

DOI: 10.1016/j.jbusres.2020.12.032

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().

 
Page updated 2022-07-02
Handle: RePEc:eee:jbrese:v:125:y:2021:i:c:p:368-384