Modeling word-of-mouth usage: A replication

Rajesh Iyer and Mitch Griffin

Journal of Business Research, 2021, vol. 126, issue C, 512-523

Abstract: Word-of-mouth communication plays a key role in buyer behavior decisions. In 2013, Martin and Lueg published an insightful research study examining antecedents of word-of-mouth usage and the impact word of mouth has on attitude toward the product and purchase intention. The paper has been widely cited in the word-of-mouth literature. However, while the results of this study have guided additional research, the study has not been replicated. The current study presents two attempts to replicate Word-of-mouth usage. Following the same procedures, these two studies do corroborate some of the reported findings, but there are substantial discrepancies among the original research and the replications efforts, as well as between the two replication studies. In addition, we identify issues involved in our attempt to replicate the original study. Implications for research in the discipline are provided.

Keywords: Replication; Corroboration; Word-of-mouth; Interpersonal influence (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations: View citations in EconPapers (10)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296319307957
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:126:y:2021:i:c:p:512-523

DOI: 10.1016/j.jbusres.2019.12.027

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().