Employer brand equity effects on employees well-being and loyalty

Laïla Benraïss-Noailles and Catherine Viot

Journal of Business Research, 2021, vol. 126, issue C, 605-613

Abstract: This study questions the relevance of Berthon, Ewing, and Hah (2005) employer brand equity (EmpAt) scale, which measures five dimensions of employer attractiveness: economic value, interest value, social value, development value, and application value. Therefore, replication is necessary, from a theoretical perspective, to corroborate the five-factor structure and the external validity of the EmpAt scale and, from a managerial perspective, to provide empirical evidence of the managerial usefulness of the scale.

Keywords: Employer brand; Well-being; Loyalty; Scale replication (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:126:y:2021:i:c:p:605-613

DOI: 10.1016/j.jbusres.2020.02.002

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