Economics at your fingertips  

Creating value by giving away: A typology of different innovation revealing strategies

Rui Torres de Oliveira, Martie-Louise Verreynne, John Steen and Marta Indulska

Journal of Business Research, 2021, vol. 127, issue C, 137-150

Abstract: The open innovation literature provides compelling evidence of value being created from inbound knowledge flows. Missing from this conversation is an empirical understanding of why firms reveal intellectual property without immediate financial return. Revealing seems contrary to capturing rents from innovation. Using survey data and secondary data from a national intellectual property register and listed company financial reports, we find a significant positive relationship between appropriation and revealing, indicating a firm's willingness to reveal if robust appropriability mechanisms are in place. Revealing, in the presence of appropriability mechanisms, is also associated with higher value creation for customers but lower levels of value capture, as perceived by financial markets. We attribute the negative relationship with value capture to a misalignment between investors and managers regarding the role of revealing as an innovation strategy. We contribute to the open innovation and business model literatures with a typology of strategic relationships between appropriability and revealing, consisting of isolators, givers, takers and ecosystem developers.

Keywords: Open innovation; Revealing; Non-pecuniary; Appropriability; Networks; Ecosystems; Business models (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link)
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

DOI: 10.1016/j.jbusres.2021.01.038

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().

Page updated 2022-07-02
Handle: RePEc:eee:jbrese:v:127:y:2021:i:c:p:137-150