Art projects as transformative services to integrate refugees

Hellen Gross, Nicole Schwarz, Stefanie Cramer von Clausbruch and Katharina Hary

Journal of Business Research, 2021, vol. 127, issue C, 373-381

Abstract: Drawing from transformative service and intergroup contact theory, as well as research into the impact of the arts, this article explores the power of Integrative Art Projects among refugees and citizens to foster integration. A mixed method approach, with a representative panel survey of 702 German citizens and qualitative interviews with 30 refugees and 38 arts managers, reveals the positive association of Integrative Art Projects with citizens and refugees’ well-being. The Integrative Art Projects’ value co– creation enhances hedonic and eudaimonic well-being, when four pre-requisites are met: contact, equal status, common goal, and a social authority. This study accordingly advances understanding of the value co-creation in transformative services through the intergroup contact theory and confirms Integrative Art Projects as transformative services that foster integration. Consequently, arts managers should maintain co– creation as a collaborative, customer-specific process and provide space for equal- level exchanges to ensure the integrative power of art projects.

Keywords: Integrative Art Projects; Refugees; Transformative service research; Co-creation of value; Well-being; Social cohesion (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:127:y:2021:i:c:p:373-381

DOI: 10.1016/j.jbusres.2021.01.015

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