 Business model innovation at the bottom of the pyramid – A case of mobile money agentsNkemdilim Iheanachor, Yinka David-West and Immanuel Ovemeso Umukoro Journal of Business Research, 2021, vol. 127, issue C, 96-107 Abstract: Business models have historically facilitated the ability of firms to createand capturevalue. Focusing on financial service agents (FSAs) as actors in the Nigerian financial services industry, this study helps to elucidate how value creation and distribution can facilitate business model innovation (BMI)in an emerging market. We deployed Osterwalder and Pigneur’s business model canvas alongside Amit and Zott’s Sources of Value in e-Business (SVCeB) model in mapping FSA business models and value creation sources. We find that the constant need to align the resources of a firm with the demand conditions at the customer end triggers the need for BMI by FSAs. The findings also demonstrate that FSAs have weak business models that inhibit their sustainability and ultimately impede their ability to play their role in closing the country’s financial exclusion gap. We suggest the need for business model innovation by FSAs as a pathway to viability, profitability and sustainability. Keywords: Business model; Business model innovation; Digital financial services; Financial services agents; Financial inclusion; Nigeria (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:127:y:2021:i:c:p:96-107 DOI: 10.1016/j.jbusres.2021.01.029 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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